It may sound like a cliché to say that marketing is a rapidly-changing and evolving discipline. However, changes in technology, consumer attitudes, and the regulatory environment of the last ten years have had profound implications on the industry; and to say that marketing has been revolutionized is no understatement.
The FAPI Marketing Framework™ is a sequential marketing planning and management methodology designed to guide leadership teams through the process of building and organizing high-performing marketing functions in companies of all sizes. Learn how to manage your marketing operation using the FAPI Marketing Framework™, with over thirty diagrams, real-life cases, and examples—starting from Framing your strategic marketing to creating your marketing Architecture, controlling marketing Production, and acting on Marketing Insights.